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professional digital marketing

0.0
(0)
5 Enrolled
21 hours

About Course

Marketing using digital platforms has become a popular issue in today’s society. Most individuals research products online before making a purchase. As a result, digital marketing has evolved into a viable company approach capable of attracting new customers through product promotion. If you want to learn about internet marketing tactics or improve your businesses reach, join in this course right away.

A good digital marketer requires knowledge in certain areas. Our course covers all of the essential principles of integrating digital marketing with traditional marketing. This Digital Marketing Training Program provides a thorough understanding of digital marketing concepts, strategies, and implementation such as keyword research, competitive analysis, SEO friendly content making, social media marketing & e-commerce (WordPress) SEO. This course will teach you creative strategies for engaging your target audience in your commercial operations.

What you’ll learn
  • Become a SEO expert.
  • You will be able to add SEO Specialist to your CV
  • Audit & fix a full website SEO.
  • Create your first SEO brief & persona.
  • Perform a SEO project from beginning to end.
  • Learn to design websites & mobile phone apps.
  • All the techniques used by SEO professionals
  • You will be able to talk correctly with other UX design.
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What Will You Learn?

  • This Digital Marketing Training Program provides a thorough understanding of digital marketing concepts, strategies, and implementation such as keyword research, competitive analysis, SEO friendly content making, social media marketing & e-commerce (WordPress) SEO. This course will teach you creative strategies for engaging your target audience in your commercial operations

Material Includes

  • SEO tools

Requirements

  • Students must have a laptop & good internet connection

Audience

  • Students, Marketers & IT professions who wish to learn digital marketing

Course Content

Course Overview
• A brief about the course modules • Introduction to Digital Marketing • Importance of Digital marketing in today’s world • A short brief of Digital Marketing Channels

Effective Marketing Frameworks
• A short brief on product market research • 4p Marketing • Business launch strategy • A short brief on different marketing strategies

Search Engine Optimization
• A Brief on SEO • Importance of SEO • Website content appear strategies from marketing perspective? • How to Audit • Tools & Resources

Keyword Research & Competitor Analysis
• A short brief on keyword research • Types of Keywords? • Keyword Research: Free Methods • Find competitor keyword gap • Competitor analysis using template

Website (WordPress) On-Page SEO
• Short brief on quality content • Content making plan from selected keywords • Plugin installation • Title & Meta description SEO • SEO & user friendly content writing • Image SEO

Technical SEO Part #1
• Google Search Console Overview • SEO Error Fixing (301, 302, 404) • Missing Meta data • Google Analytics Overview • Google Tag Manager Overview

Off-Page SEO (Backlinks) & Local SEO
• Importance of backlinks • Guest post backlink • Google My Business (GMB) Profile Optimization

Instructors

I

imran

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5 Students
1 Course
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