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Course Overview
• A brief about the course modules
• Introduction to Digital Marketing
• Importance of Digital marketing in today’s world
• A short brief of Digital Marketing Channels
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Effective Marketing Frameworks
• A short brief on product market research
• 4p Marketing
• Business launch strategy
• A short brief on different marketing strategies
Search Engine Optimization
• A Brief on SEO
• Importance of SEO
• Website content appear strategies from marketing perspective?
• How to Audit
• Tools & Resources
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Keyword Research & Competitor Analysis
• A short brief on keyword research
• Types of Keywords?
• Keyword Research: Free Methods
• Find competitor keyword gap
• Competitor analysis using template
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Website (WordPress) On-Page SEO
• Short brief on quality content
• Content making plan from selected keywords
• Plugin installation
• Title & Meta description SEO
• SEO & user friendly content writing
• Image SEO
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Technical SEO Part #1
• Google Search Console Overview
• SEO Error Fixing (301, 302, 404)
• Missing Meta data
• Google Analytics Overview
• Google Tag Manager Overview
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Off-Page SEO (Backlinks) & Local SEO
• Importance of backlinks
• Guest post backlink
• Google My Business (GMB) Profile Optimization
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